A personal blog

Friday, January 4, 2019

Back to Foundations

Today, let's talk about choosing the right foundation.

In a nutshell, finding the right foundation will be heavily based upon your skin type and personal preference. For people who are just making their foray into make-up, it may take some time and a series of trial-and-error's to discern what will work for you and to decide on what your preferences are. 

As you learn more about your skin type and build upon your personal preferences when choosing a foundation, here are some elements that you may want to consider: 
  1. Shade - warm vs. cool vs. neutral tones, depth of shade.
    • Pro tip: Visit an actual make up counter and have someone match you. The more you do this across different make-up brands, the more you'll get a feel for the depth of shade that suits you. Another pro tip, take home a free sample or note down the foundation shade and assess the color match throughout the day. This will allow you to evaluate the shade in different lighting conditions (outdoor lighting vs indoor).
  2. Coverage - light/medium/full, with or without SPF
    • A completely personal choice. I prefer light coverage on good skin days for sure. I always wear SPF, always! However, if I can get a foundation with SPF then I'm most likely going for it. Also light coverage foundations sometimes masquerade as BB creams or tinted moisturizers.
  3. Finish - matte, dewy, velvet, skin-like?
    • Pro tip: if your skin is on the drier side, opt for dewy formulations that would typically be labeled as "radiant" or "illuminating"
  4. Formula - liquid, powder (loose or compact)
    • I guess skin type matters here too. While people with oily skin can get away with both liquid or powder, I would advise against powder for a drier skin type. I have combination-dry (combo-dry) skin and typically opt for liquid formulations
  5. Application Method - brush or with fingers
    • Most (liquid) foundations can be applied using a variety of methods - with a traditional foundation brush, sponge, or bare fingers. A moistened sponge method will work best with water based foundations.. For tinted moisturizers or foundation serums, forget the tools and use hands for a better finish.
  6. Packaging - does it need to be travel friendly and compact? squeeze tube or traditional container with pump (for liquid)?
    • I am someone who likes to have the option to travel with my foundation so more often than not, I will opt for a squeezy tube type foundation (such as this). If you like powder foundations, try pressed powder versions (something like this)
Some of my personal favorites are below!

For reference, I am a typically a MAC shade NC 35 depending on the time of the year.

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